brand marketing – Insider Interviews: With Media & Marketing Experts

The Distillation of Data: Alembic’s Causal AI Solution

May 27, 2026May 27, 2026 E.B. Moss Comment is Closed

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Causal AI sounds like another buzzword until someone explains what it actually does. Enter Hitesh Wadhwani, who may have been GM of Alembic for just three weeks when we spoke at Possible 2026, but came from 12 years at Google building measurement products including Google Meridian! He knows a little something about marketers having a […]

Nir Eyal: How Beliefs Drive Behavior and What Marketers Get Wrong

March 19, 2026 E.B. Moss Comment is Closed

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I found a smiling Buddha medallion on the sidewalk on my way to the Uber, and I believed it was a sign it would be a good trip. Then I got in the car and discovered my fellow passenger was Nir Eyal — behavioral designer, Stanford lecturer, and bestselling author with a new book to […]

The Architecture Behind Better TV Advertising

February 5, 2026February 19, 2026 E.B. Moss Comment is Closed

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A couple of years ago, I recorded an episode with Marketing Architects’ tech and marketing leads in a hotel room at CES. Three people. One bed. Good content… questionable ergonomics. Fast forward to now: better audio setups, better posture, and an even clearer picture of why Marketing Architects has built such a strong reputation as […]

Stingray, Gold Bond & DAX on What’s New and Next in TV, Audio, and Brand Connection

January 15, 2026January 15, 2026 E.B. Moss Comment is Closed

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If you work in media, marketing, or advertising, you know this tension: Screens dominate. Measurement has lagged. And it’s harder to answer questions like “Where does attention really happen?” and “What actually moves people…and how do I prove it?” This episode offers some answers, from three executives I spoke with at CES 2026. Though we […]

Jim McKelvey: Disruptive By Design

August 8, 2025August 12, 2025 E.B. Moss Comment is Closed

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What do glassblowing, fintech, and plastic-free diapers have in common? One brilliant disruptor: Jim McKelvey. I had the privilege of interviewing Jim McKelvey, the award-winning, Amazon-beating polymath who co-founded Square (now Block) with Jack Dorsey. But calling him just a fintech entrepreneur or a computer scientist would be like calling Leonardo da Vinci just a […]

Making, Marketing & Monetizing Podcasts – Live from PopCon

July 15, 2025July 15, 2025 E.B. Moss Comment is Closed

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Thanks to The Podcast Academy, Ti King and I got to attend #PopCon with the intention of evangelizing podcasting (and the Academy, of course! See links for joining, below.) After I got used to the costumed attendees of PopCon, and fan-girled a few anime voice talents and celebrities on site, I got down to business […]