branding – Page 12 – Insider Interviews: With Media & Marketing Experts

The Scoop on Being Heart at Work – VaynerMedia’s Claude Silver

May 14, 2020 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 37:33 — 34.4MB) | Embed

Phrases with the word “heart” in them are too many to count; it’s our most treasured reference as it aligns with love, soul, happiness…basically anything positive (unless tied to “attack”.) But tie it to “Silver” and you have a whole added meaning for positivity, because then you’re talking about Claude Silver, Chief Heart Officer of […]

Global Branding Meets Customer-Focused Creative – Dell Technologies’ Rachael Henke

May 6, 2020May 8, 2020 E.B. Moss Comment is Closed

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Rachael Henke’s short title is just “brand” at Dell Technologies. Her formal title is long, but it’s a big job, for a big company: Director of Global Brand Advertising Content and Customer Engagement Storytelling. That means, per Henke, “everything we do is to elevate the brand.” While most everyone has heard of “Dell,” her job […]

The Scoop On Growing Brand and Work Relationships…Even From Home

April 8, 2020April 8, 2020 E.B. Moss Comment is Closed

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Ironically, at a time when we cannot physically touch, adding a human touch is more essential than ever — especially at work, even while we WFH. I turned to Erica Keswin, a “workplace strategist,” bestselling author and advisor to major companies aiming to improve performance by improving relationships. There are plenty of tech stack suggestions […]