Captivate – Insider Interviews: With Media & Marketing Experts

Header Image - Epi 44 of Insider Interviews with guest Anna Bager

OAAA’s Anna Bager on Out of Home Improvement

December 20, 2021December 19, 2021 E.B. Moss Comment is Closed

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For the past several years, Out of Home advertising (OOH) had back-to-back growth. Then, like so many changes in our daily habits, travel slowed, media habits shifted and signage became less of commodity. But, as Anna Bager, the CEO of the OAAA – the trade association for outdoor advertising recently shared: Part of that is […]

How Elevator Advertising Survived 2021’s Ups and Downs

December 16, 2021December 15, 2021 E.B. Moss Comment is Closed

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Marc Kidd, CEO of Captivate, lost sleep thinking about the lost foot traffic in office buildings when the pandemic hit. After all, his company specializes in programming the video screens in elevators. But, this son of famed NCAA football coach, Roy Kidd (as in Roy Kidd Stadium), is not one to panic at fourth down. […]