cause-marketing – Page 5 – Insider Interviews: With Media & Marketing Experts

Standing Up for Better Healthcare Marketing – with CMO Arra Yerganian

January 7, 2021January 6, 2021 E.B. Moss Comment is Closed

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Arra Yerganian thinks healthcare has always been a little upside down, controlled by physicians instead of the the patients. Ya think? But I misspeak – at least while speaking with Yerganian: he actually banned the word “patients” when he was CMO at both Sutter Health and One Medical. He explained that the word comes from […]

Best-of from Palmer, Keswin and Silver: Creating Human and Brand Connections

November 26, 2020November 26, 2020 E.B. Moss Comment is Closed

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Shelly Palmer: It was fascinating to me to see the speed with which people were willing to adopt bad lighting, accept it, bad camera, angles, bad makeup hair, bad, bad, bad, bad, bad. Everybody’s fine with it. And I think it’s fantastic because the most important thing is that we all get together. Erica Keswin: […]

IAB’s David Cohen with the Pulse of Digital Media & Marketing

October 22, 2020October 21, 2020 E.B. Moss Comment is Closed

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When David Cohen joined the IAB as President, the US was two weeks into stay-at-home mandates. While that may have curtailed in-person conferences the industry association is known for, it upped the focus on all things digital. Not long after, the ante was also upped for Cohen personally when he was named CEO following the […]

Andrea Palmer of PHM on Marketing Healthcare – with Innovation and a Conscience

September 24, 2020September 23, 2020 E.B. Moss Comment is Closed

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Andrea Palmer, now President of Publicis Health Media (PHM) has wanted to be in Healthcare Marketing since her college days despite the field not always getting credit for being dynamic or embracing creativity. With PHM’s reputation for having their “finger on the pulse” (sorry), she’s proven those perceptions wrong and inspired many to follow or […]

Frito-Lay SVP Marissa Solis on Pivoting Big Brands

September 10, 2020September 10, 2020 E.B. Moss Comment is Closed

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Marissa Solis was about six months in to a big new role at one of the biggest snack companies in the world when one of the world’s biggest crisis hit. That’s not hyperbole. As the new head of all marketing initiatives, media, sports, and partnerships for the core brands of Frito-Lay North America, including Doritos, […]

Lawrence M. Kimmel: Direct (Marketing) from the Heart – Epi 13

July 16, 2020July 16, 2020 E.B. Moss Comment is Closed

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How do you circulate a message that even the Pope shares — and ultimately get 2 billion impressions across hundreds of countries around the world? Ask Lawrence M. Kimmel. His Rung-UP team created the #WeRemember campaign for World Jewish Congress. What marketing advice would this former Chairman of the Direct Marketing Association give politicians to […]