collaboration – Insider Interviews with E.B. Moss

Bonus: Previewing ‘24: E.B. Moss and Cynthia Nelson on Media Trends and Takeaways

January 8, 2024January 8, 2024 E.B. Moss Comment is Closed

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Kicking off 2024, my fellow podcaster – but really more known as the expert in shoppable video, Cynthia Nelson – turned the mic on me, inviting me to guest on her show “Let’s Talk About Live Shopping.” Being in the hot seat myself was instructive as I thought back to the many takeaways of my […]

Leap Into Engaging Branded Entertainment

November 14, 2023November 14, 2023 E.B. Moss Comment is Closed

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Can branded entertainment be “bingeable?” If it’s engaging and the characters are relatable! What if no one watches? They will if that branded content is made — then promoted — by Leap Media. That’s what I learned from speaking with Chris Pizzurro, Co-Founder and Principal of Leap Media Group, and Michele Fino, Head of Branded […]

Broadcast AND Streaming: The Power Duo of Local Advertising

November 1, 2023November 3, 2023 E.B. Moss Comment is Closed

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When you think about it, national advertising can definitely build awareness — or brand equity. But as Keith Kazerman, President of Locality Streaming pointed out, every purchase made actually occurs LOCALLY. Hmm. There was a lot more food for thought in Episode “lucky” 13 when I sat down with Keith and his counterpart, Ann Hailer, […]

Museum of Ice Cream’s CMO with the Scoop on Tasteful Marketing

April 13, 2023April 13, 2023 E.B. Moss Comment is Closed

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Since Insider Interviews is about giving you the “insider’s scoop” on media and marketing, who better to give us the scoop than the CMO of Museum of Ice Cream, Erin Levzow? In today’s world, we’re often so focused on work, responsibilities, and obligations that we forget to take time to have fun and experience joy. […]

Using Original Podcasts to Build Brand Relationships

December 2, 2021November 29, 2021 E.B. Moss Comment is Closed

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Podcast pro Steve Pratt, VP and Co-Founder of the multi-award winning Pacific Content, told me his company no longer makes branded podcasts. They haven’t for a few years. They make “original podcasts with brands.” And win awards doing it for brands like Ford Motor Company, Rocket Mortgage, Morgan Stanley, Slack, and Red Hat. The difference? […]

Jennifer Grimson On Building Wealth – and a Podcast

August 12, 2021August 12, 2021 E.B. Moss Comment is Closed

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Jennifer Grimson was brand new to the podcast space when I met her two years ago at the last in-person Podcast Movement event. Fast forward and she became my spontaneous guest for Epi 34 of Insider Interviews discussing her approach to marketing the now successful Micro-Empires Podcast about her path to rebuilding wealth. And, since […]