data – Insider Interviews with E.B. Moss

Podcasting Evolutions: Pivots in AI, AdTech and Monetization

April 2, 2024 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 17:34 — 48.7MB) | Embed

Some of podcasting’s pros shared what’s new in the industry that’s making life easier for creators, advertisers and fans! While at Podcast Movement Evolutions in Los Angeles, I spoke with Justine Benjamin of AdsWizz/Simplecast, Todd Cochrane of Blubrry Podcasting, and Sam Sethi – who I know and love from his own co-hosting of PodNews Weekly […]

How the Eagles’ Jen Kavanagh Makes Marketing Fly with Fans

June 7, 2023June 14, 2023 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 36:24 — 50.5MB) | Embed

The Philadelphia Eagles SVP of Marketing, Jen Kavanagh, shared her approach to expanding the club’s brand and engaging with a now international fan base. Get insights on how Jen’s marketing team is turning the Xs and Os of this pro NFL team into dollars and cents and fan xoxos! Grab a seat. Jen Kavanagh tells […]

Museum of Ice Cream’s CMO with the Scoop on Tasteful Marketing

April 13, 2023April 13, 2023 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 37:58 — ) | Embed

Since Insider Interviews is about giving you the “insider’s scoop” on media and marketing, who better to give us the scoop than the CMO of Museum of Ice Cream, Erin Levzow? In today’s world, we’re often so focused on work, responsibilities, and obligations that we forget to take time to have fun and experience joy. […]

Westwood One’s Pierre Bouvard on Making Good Audio Impressions

March 15, 2023 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 37:47 — 52.4MB) | Embed

Pierre Bouvard has some words of wisdom for media buyers out there…if you’re not buying audio (yes, all audio), you’re leaving reach and engagement on the table. As Chief Insights Officer at Cumulus Media/Westwood One, Pierre has seen the proof and has busted the myths surrounding audio advertising—and particularly the misconceptions about AM/FM radio. “Radio […]

Joe Jackman Reinvents How Brands Embrace Change

September 23, 2021September 26, 2021 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 41:56 — 58.1MB) | Embed

Not many people – or brands — love change as much as Joe Jackman. The CEO of Jackman Reinvents has been a valued advisor to major retailers like Staples and brands like Flow Water, to B2B companies and to private equity partners. In this episode hear how he uses insights about trends and human behavior […]

CMO Kim Wijkstrom: Start with the Brand Story not Silver Bullets

February 11, 2021February 10, 2021 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (48.8MB) | Embed

Joakim (Kim) Wijkstrom, SVP / CMO of Vanda Pharmaceuticals, has learned to “Think Different” and have “Lending Done Human.” He has sent little, teeny Absolut bottle-shaped Christmas sweaters to readers of the New York Times, and leveraged Andy Warhol style pop op to promote schizophrenia drugs. A Swede who grew up in West Africa, Kim […]