podcasting – Insider Interviews: With Media & Marketing Experts

Anthony Yell: Leading Razorfish Creative with Tech & Brand Purpose

October 29, 2024October 29, 2024 E.B. Moss Comment is Closed

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Learn why I asked Razorfish Chief Creative Officer, Anthony Yell, for a Vulcan mind meld. He’s not your typical CCO. With a reverence — and professional envy — for drummers who keep things moving, he is a digital marketer who dances to a different beat: Anthony credits a passion for Legos (!), emblematic of analog […]

Four Perspectives from Advertising Week

October 15, 2024 E.B. Moss Comment is Closed

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What do you get when you combine a Grammy winning billionaire rapper with the content marketer of a multi-billion dollar brand… A multicultural content amplifier expert with a free wheelin’ media pro? You get insights from four incredible individuals who gave spontaneous Insider Interviews to me during Advertising Week New York 2024. Guests and Highlights […]

How Number 1 Podcasts Get Made (and found) – Jason Hoch

September 5, 2024September 12, 2024 E.B. Moss Comment is Closed

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Get two insider scoops in Epi 26 on how to create — then share — top podcasts: First up, podcast veteran Jason Hoch, creator of many number one shows, shares with host E.B. Moss how he made stuff work at HowStuffWorks…. Then Jason tells how serendipity led him to collaborate with Tenderfoot TV to make […]

CNN and NPR Executives on Amplifying Trust Thru Audio

August 28, 2024 E.B. Moss Comment is Closed

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Steve Lickteig has the monumental task of ensuring that CNN’s podcasting content is as compelling and trustworthy as its news broadcasts. Gina Garrubbo leverages the value of NPR being one of the most trusted brands in the world to entice sponsors. These two highly respected executives spoke with me spontaneously during the recent Podcast Movement […]

How Podcasting Drives Brand Love and Builds Connections

August 9, 2024September 28, 2024 E.B. Moss Comment is Closed

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In this bonus episode of Insider Interviews, I’m narrating an article I published in trade pub, The Customer, on how podcasting drives real love… and emotional connections. I’ll describe a personal story about how my podcast actually helped a friend find love! But it’s really more about the importance of humanizing content and creating brand […]

How to Maximize Streaming Revenue and Creator Power — Lessons from a Digital Native and a Media Maven

June 6, 2024June 6, 2024 E.B. Moss Comment is Closed

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At an age when most are consumed with after-school activities, 17-year-old Braden Blacker is consumed with generating a billion-views a month. The entrepreneurial high schooler is disrupting the creator marketing industry, helping manage staggering monthly viewership for top influencers like The Botez Sisters and Sketch, across platforms like YouTube and Twitch. Listen to Braden to […]