podcasting – Page 6 – Insider Interviews with E.B. Moss

Talking Business…and Podcasting…and Content! With Ken Kraetzer

May 20, 2021May 20, 2021 E.B. Moss Comment is Closed

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For this quick but special episode of Insider Interviews I was in the guest seat! In highlights from my appearance on Ken Kraetzer’s show, “Talking Business” for CBSI, Ken interviewed ME to get my recommendations about how businesses can get in to the world of podcasting, best ways to leverage social media — and social […]

The Rise and Rise of Bryan and Ryan: Podcast Entrepreneurs

April 22, 2021April 22, 2021 E.B. Moss Comment is Closed

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Bryan Barletta of Sounds Profitable is known for being a guy that explains complicated podcasting ad-tech in a helpful, generous way. Ryan Rose of JoneKiri is an up-and-comer in the industry who has already made a mark by helping talent communicate across multiple platforms. Both started in podcasting. Both quit their day-jobs in podcasting mid-pandemic […]

RAB’s Erica Farber: A Sound Strategy for Radio

February 25, 2021 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 40:48 — 56.0MB) | Embed

In interviewing the Radio Ad Bureau’s CEO, Erica Farber, my worlds collided: it’s a podcast, but about radio, the medium I grew up in and started my career in. Certainly radio IS about community, but it was still surprising to discover zero degrees of separation with Erica and two important people from my past: my […]

RPA’s Joe Baratelli on Doing Good (Marketing) to Do Well

January 28, 2021January 27, 2021 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 26:10 — 35.9MB) | Embed

Thanks to Los Angeles-based agency RPA, “We Are Farmers, buh bi dum dum dum dum dum” has become a bit of a jingle earworm. Great awareness and brand recognition for the insurance company. Joe Baratelli, EVP and Chief Creative Officer of the agency that’s been his home for almost 35 years, walked me through that […]

Andrea Palmer of PHM on Marketing Healthcare – with Innovation and a Conscience

September 24, 2020September 23, 2020 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 34:10 — 46.9MB) | Embed

Andrea Palmer, now President of Publicis Health Media (PHM) has wanted to be in Healthcare Marketing since her college days despite the field not always getting credit for being dynamic or embracing creativity. With PHM’s reputation for having their “finger on the pulse” (sorry), she’s proven those perceptions wrong and inspired many to follow or […]

Tom Webster with the Insider Scoop on Audio Research

August 27, 2020August 27, 2020 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 31:28 — 43.7MB) | Embed

Tom Webster, SVP of Edison Research, describes his job as “telling the stories of numbers.” He definitely make numbers come alive, and he’s a great storyteller overall. So you’re generally okay with Tom as your guest if you didn’t discuss podcast topics in advance. My industry acquaintance may be self-effacing, but he has a steel […]