podcasting – Page 8 – Insider Interviews: With Media & Marketing Experts

RPA’s Joe Baratelli on Doing Good (Marketing) to Do Well

January 28, 2021January 27, 2021 E.B. Moss Comment is Closed

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Thanks to Los Angeles-based agency RPA, “We Are Farmers, buh bi dum dum dum dum dum” has become a bit of a jingle earworm. Great awareness and brand recognition for the insurance company. Joe Baratelli, EVP and Chief Creative Officer of the agency that’s been his home for almost 35 years, walked me through that […]

Andrea Palmer of PHM on Marketing Healthcare – with Innovation and a Conscience

September 24, 2020September 23, 2020 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 34:10 — 46.9MB) | Embed

Andrea Palmer, now President of Publicis Health Media (PHM) has wanted to be in Healthcare Marketing since her college days despite the field not always getting credit for being dynamic or embracing creativity. With PHM’s reputation for having their “finger on the pulse” (sorry), she’s proven those perceptions wrong and inspired many to follow or […]

Tom Webster with the Insider Scoop on Audio Research

August 27, 2020August 27, 2020 E.B. Moss Comment is Closed

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Tom Webster, SVP of Edison Research, describes his job as “telling the stories of numbers.” He definitely make numbers come alive, and he’s a great storyteller overall. So you’re generally okay with Tom as your guest if you didn’t discuss podcast topics in advance. My industry acquaintance may be self-effacing, but he has a steel […]

Marketing NPR – The Insider Scoop from CMO Michael Smith

August 13, 2020August 13, 2020 E.B. Moss Comment is Closed

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Michael Smith joined National Public Radio as chief marketing officer at a time when the nation — and the world — had just entered crisis mode. In addition to adapting to his new job he’s needed to shift the company’s marketing message, outreach and the very stance the brand has taken over the past years. […]

Podcast Prognostications At and Around RAIN’s Global Summit – with Brad Hill: Epi 14

July 31, 2020 E.B. Moss Comment is Closed

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This episode is made up of two discussions about podcasting: A casual conversation with RAIN News president, Brad Hill around fun moments from the industry and projections for its success… and a more formal discussion — actually a few segments grabbed from RAIN’s Global Podcast Leadership Summit. Insider Interviews host, E.B. Moss was the moderator […]

Lantigua-Williams with the Scoop on Launching a Podcast Company

July 2, 2020July 2, 2020 E.B. Moss Comment is Closed

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Get the “insider scoop” on how to dive in to creating a place in the podcasting world. The talented Juleyka Lantigua-Williams, Founder/CEO of Lantigua Williams & Co., an award-winning and Peabody-nominated digital media studio, walked us through her anxiety through her achievements. While she’s humble enough to just describe herself as someone who builds teams […]