purpose – Page 2 – Insider Interviews: With Media & Marketing Experts

Premion Explains the CTV Ad-Vantage

August 13, 2024September 13, 2024 E.B. Moss Comment is Closed

Podcast: Play in new window | Download () | Embed

Content USED TO BE “king”. But according to Premion, the Customer rules over all in the land of CTV, streaming and local Advertising. Learn about all the advantages of streaming media. New research out of Premion and Advertiser Perceptions revealed significant trends in ad spend shifting towards streaming and away from traditional media channels and increases […]

Triton Digital CEO John Rosso on Navigating Today’s Audio Waves

May 7, 2024May 7, 2024 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 39:24 — 54.6MB) | Embed

To learn about how audio and advertising is evolving — in an enjoyable way — there’s really no one better to hear from than John Rosso. While I’ll forever be grateful that perhaps helping him pivot to avoid a close encounter with potato salad (you’ll just have to listen to understand) led me to work […]

Angie Hicks of Angi: Mastering the Art of Home – and Brand – Improvement

April 30, 2024April 30, 2024 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 23:58 — 33.4MB) | Embed

Hear from the Angie behind Angi – the home services powerhouse formerly known as Angie’s List. Imagine being a shy recent college grad and launching a service business — by knocking on doors…. Now imagine evolving it into an international corporation. Angie Hicks describes this remarkable entrepreneurial story – and why she is encouraging others […]

Cynthia Nelson Explains Video Commerce

February 20, 2024February 20, 2024 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 31:14 — 42.9MB) | Embed

Before she became an expert in video commerce, Cynthia Nelson participated in developing some of the first e-commerce and shopping sites, which paved the way for platforms like Amazon. Now in Epi 17 of Insider Interviews with E.B. Moss she offers practically a master class in the evolving world of shoppable video — or as […]

Claudia Romo Edelman on Reaching ALL Humans

December 12, 2023December 11, 2023 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 41:48 — 57.9MB) | Embed

Did you know being “Hispanic” is not a thing in Europe? Just ask Claudia Romo Edelman. While living in many countries — as a Head of Public Relations for the World Economic Forum, to a Marketing Professor in Geneva — she was simply Mexican, no different from how her friends from Venezuela or Guatemala were […]

Leap Into Engaging Branded Entertainment

November 14, 2023November 14, 2023 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 42:14 — 58.5MB) | Embed

Can branded entertainment be “bingeable?” If it’s engaging and the characters are relatable! What if no one watches? They will if that branded content is made — then promoted — by Leap Media. That’s what I learned from speaking with Chris Pizzurro, Co-Founder and Principal of Leap Media Group, and Michele Fino, Head of Branded […]