sports marketing – Insider Interviews: With Media & Marketing Experts

Another Parry with USA Fencing’s Phil Andrews: Bonus Replay

November 22, 2024 E.B. Moss Comment is Closed

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I’m heading off to the Sports Business Journal’s 25th annual celebration tonight (11/22), toasting “40 Under 40” in Sports Marketing, which includes the CEO of USA Fencing, Phil Andrews. So, in homage, and since his triumphant return from the Olympics and Paralympics which took place after this recording, I’m sharing a replay of our Insider […]

How CEO Phil Andrews is Creating Olympic-sized Marketing Success for Team USA Fencing

July 10, 2024July 13, 2024 E.B. Moss Comment is Closed

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Ever wonder how niche sports like fencing stay relevant and grow their fanbase? In Epi 23 of Insider Interviews, I chat with Phil Andrews, who I call the British Ted Lasso for bringing a Midas touch to the world of parries and ripostes as CEO of USA Fencing. Fresh from transforming USA Weightlifting, Phil is […]

How the Eagles’ Jen Kavanagh Makes Marketing Fly with Fans

June 7, 2023June 14, 2023 E.B. Moss Comment is Closed

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The Philadelphia Eagles SVP of Marketing, Jen Kavanagh, shared her approach to expanding the club’s brand and engaging with a now international fan base. Get insights on how Jen’s marketing team is turning the Xs and Os of this pro NFL team into dollars and cents and fan xoxos! Grab a seat. Jen Kavanagh tells […]

How Elevator Advertising Survived 2021’s Ups and Downs

December 16, 2021December 15, 2021 E.B. Moss Comment is Closed

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Marc Kidd, CEO of Captivate, lost sleep thinking about the lost foot traffic in office buildings when the pandemic hit. After all, his company specializes in programming the video screens in elevators. But, this son of famed NCAA football coach, Roy Kidd (as in Roy Kidd Stadium), is not one to panic at fourth down. […]