targeting – Insider Interviews: With Media & Marketing Experts

Blake Hebert of Premion on Insider Interviews Epi 49

Changing Perceptions in CTV Advertising: Insights from Premion’s Blake Hebert

March 9, 2026March 7, 2026 E.B. Moss Comment is Closed

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CTV advertising may come with its share of acronyms and moving parts, but about 70% of advertisers say they plan to increase their investment in it, according to the latest industry survey from Premion. Blake Hebert, Premion’s Sr Dir. of Publisher Operations, isn’t surprised by that momentum. But he also knows marketers still face challenges […]

Stingray, Gold Bond & DAX on What’s New and Next in TV, Audio, and Brand Connection

January 15, 2026January 15, 2026 E.B. Moss Comment is Closed

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If you work in media, marketing, or advertising, you know this tension: Screens dominate. Measurement has lagged. And it’s harder to answer questions like “Where does attention really happen?” and “What actually moves people…and how do I prove it?” This episode offers some answers, from three executives I spoke with at CES 2026. Though we […]

Peter Jones of Premion on how Local Advertisers Win with CTV - Insider Interviews Ep 44

How Local Advertisers Win With CTV, Sports & Smart Curation – ft. Premion’s Peter Jones

December 3, 2025December 3, 2025 E.B. Moss Comment is Closed

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Peter Jones, who heads up Revenue at Premion, returns to Insider Interviews (see Ep 38) to educate us on the shifts in local TV advertising in a streaming-first world — and how small businesses can compete with national brands, with greater access to sports inventory, and why measurement actually matters! Learn what “context” really means […]

The Power of Local Advertising and Impactful Reach: Premion & Mirror Digital

May 13, 2025May 13, 2025 E.B. Moss Comment is Closed

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It’s two exclusive conversations in one episode! During the recent #possible2025 conference in Miami* I conducted two short insider interviews that were long on advertising industry insights. Peter Jones, VP of Revenue at Premion, explained why local advertising is booming, the importance of data-driven strategies, and how omnichannel measurement is revolutionizing campaign attribution Then, Sheila […]

Behind the Billboards: Inside OOH with billups

February 4, 2025February 4, 2025 E.B. Moss Comment is Closed

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Out-of-home advertising isn’t just about billboards anymore. With data-driven targeting, creative innovations, and deep measurement capabilities, the OOH industry has transformed into a sophisticated media channel that deserves a bigger seat at the table. In this episode of Insider Interviews, I got to explore the great outdoors with David Krupp, Global CEO of Billups, and […]

From ‘Digibabble’ to Digital Reality: Sable & Paskalis on Marketing News for 2025

January 15, 2025July 11, 2025 E.B. Moss Comment is Closed

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For my 2025 kickoff of Insider Interviews marketing luminaries Lou Paskalis and David Sable joined me for one of the most candid conversations on the media and ad world that cuts through the “digibabble” – the term David famously coined a few years back. We moved from their personal passions (don’t get David started on […]