targeting – Insider Interviews: With Media & Marketing Experts

The Distillation of Data: Alembic’s Causal AI Solution

May 27, 2026May 27, 2026 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 20:00 — 18.8MB) | Embed

Causal AI sounds like another buzzword until someone explains what it actually does. Enter Hitesh Wadhwani, who may have been GM of Alembic for just three weeks when we spoke at Possible 2026, but came from 12 years at Google building measurement products including Google Meridian! He knows a little something about marketers having a […]

When Bots Come Knocking, Human Answers: POV with Jay Benach

May 19, 2026May 18, 2026 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 12:57 — 24.1MB) | Embed

What if the biggest problem in digital advertising isn’t whether your ads are working… but whether anyone seeing them is actually human? For another in my POV: Possible mini-series from Miami, Jay Benach, GM of Media Security at Human, explains how their company is helping brands distinguish between real people, useful bots, and the sophisticated […]

Episode Art-Insider Interviews with Zack Dugow of The Cool Company

POV: Possible! Media & Marketing Working Together Is Cool

May 5, 2026 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 8:41 — 16.3MB) | Embed

If you’ve ever felt like your marketing stack is more of a marketing pile, like siloed channels, disconnected metrics, and a different agency for every platform, this conversation with Zack Dugow is for you. At the fourth annual POSSIBLE Conference in Miami I built a mini-series of four Insider Interviews episodes I’m calling “POV: Possible,” […]

Blake Hebert of Premion on Insider Interviews Epi 49

Changing Perceptions in CTV Advertising: Insights from Premion’s Blake Hebert

March 9, 2026March 7, 2026 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 14:15 — 26.6MB) | Embed

CTV advertising may come with its share of acronyms and moving parts, but about 70% of advertisers say they plan to increase their investment in it, according to the latest industry survey from Premion. Blake Hebert, Premion’s Sr Dir. of Publisher Operations, isn’t surprised by that momentum. But he also knows marketers still face challenges […]

Stingray, Gold Bond & DAX on What’s New and Next in TV, Audio, and Brand Connection

January 15, 2026January 15, 2026 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (36.2MB) | Embed

If you work in media, marketing, or advertising, you know this tension: Screens dominate. Measurement has lagged. And it’s harder to answer questions like “Where does attention really happen?” and “What actually moves people…and how do I prove it?” This episode offers some answers, from three executives I spoke with at CES 2026. Though we […]

Peter Jones of Premion on how Local Advertisers Win with CTV - Insider Interviews Ep 44

How Local Advertisers Win With CTV, Sports & Smart Curation – ft. Premion’s Peter Jones

December 3, 2025December 3, 2025 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 13:48 — 25.7MB) | Embed

Peter Jones, who heads up Revenue at Premion, returns to Insider Interviews (see Ep 38) to educate us on the shifts in local TV advertising in a streaming-first world — and how small businesses can compete with national brands, with greater access to sports inventory, and why measurement actually matters! Learn what “context” really means […]