targeting – Page 3 – Insider Interviews with E.B. Moss

Innovations in Leveraging Audio

November 18, 2021November 17, 2021 E.B. Moss Comment is Closed

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Bart Roselli of Veritone One has seen the audio space grow exponentially in his over 15 years of media, marketing strategy, and account management experience. Now, as SVP Growth, he leverages his breadth of knowledge to enhance agency-media vendor relationships and help ensure client goals are set smartly for the space, and fulfilled across multiple […]

Cadillac CMO Melissa Grady Dias on Marketing a Maverick (with heart)

November 4, 2021November 4, 2021 E.B. Moss Comment is Closed

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A milestone! It’s Episode 40 of Insider Interviews! And for that, who better to interview than Cadillac’s Global Chief Marketing Officer, Melissa Grady Dias, who is, herself, marketing a milestone: the launch of what will be the first all electric line of luxury brand vehicles (EVs), starting with the Lyriq! This episode was recorded in […]

Katie Kempner’s Primer on PR and Personality

October 7, 2021October 7, 2021 E.B. Moss Comment is Closed

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Katie Kempner may have appeared in the cult-classic films Scam and Class of Nuke ‘Em High, but she’s much better known for her corporate communications credentials. In Epi 38, she switches roles from interviewing others, or landing her clients interviews as a PR phenom, and sits instead in my guest seat. Kempner and I took […]

The Rise and Rise of Bryan and Ryan: Podcast Entrepreneurs

April 22, 2021April 22, 2021 E.B. Moss Comment is Closed

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Bryan Barletta of Sounds Profitable is known for being a guy that explains complicated podcasting ad-tech in a helpful, generous way. Ryan Rose of JoneKiri is an up-and-comer in the industry who has already made a mark by helping talent communicate across multiple platforms. Both started in podcasting. Both quit their day-jobs in podcasting mid-pandemic […]

Robyn Streisand, CEO, The Mixx: DEI as Key Marketing Ingredient

March 25, 2021March 24, 2021 E.B. Moss Comment is Closed

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When Robyn Streisand went from the client side to her own marketing agency, The Mixx, the opportunity to certify as a woman-owned or LBGT-owned business did not exist. 25 years later, she has helped both brands as well as other agency owners to leverage DEI — Diversity, Equity and Inclusion — in media and marketing. […]

RAB’s Erica Farber: A Sound Strategy for Radio

February 25, 2021 E.B. Moss Comment is Closed

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In interviewing the Radio Ad Bureau’s CEO, Erica Farber, my worlds collided: it’s a podcast, but about radio, the medium I grew up in and started my career in. Certainly radio IS about community, but it was still surprising to discover zero degrees of separation with Erica and two important people from my past: my […]