Episodes – Page 10 – Insider Interviews with E.B. Moss

Andrea Palmer of PHM on Marketing Healthcare – with Innovation and a Conscience

September 24, 2020September 23, 2020 E.B. Moss Comment is Closed

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Andrea Palmer, now President of Publicis Health Media (PHM) has wanted to be in Healthcare Marketing since her college days despite the field not always getting credit for being dynamic or embracing creativity. With PHM’s reputation for having their “finger on the pulse” (sorry), she’s proven those perceptions wrong and inspired many to follow or […]

Frito-Lay SVP Marissa Solis on Pivoting Big Brands

September 10, 2020September 10, 2020 E.B. Moss Comment is Closed

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Marissa Solis was about six months in to a big new role at one of the biggest snack companies in the world when one of the world’s biggest crisis hit. That’s not hyperbole. As the new head of all marketing initiatives, media, sports, and partnerships for the core brands of Frito-Lay North America, including Doritos, […]

Tom Webster with the Insider Scoop on Audio Research

August 27, 2020August 27, 2020 E.B. Moss Comment is Closed

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Tom Webster, SVP of Edison Research, describes his job as “telling the stories of numbers.” He definitely make numbers come alive, and he’s a great storyteller overall. So you’re generally okay with Tom as your guest if you didn’t discuss podcast topics in advance. My industry acquaintance may be self-effacing, but he has a steel […]

Marketing NPR – The Insider Scoop from CMO Michael Smith

August 13, 2020August 13, 2020 E.B. Moss Comment is Closed

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Michael Smith joined National Public Radio as chief marketing officer at a time when the nation — and the world — had just entered crisis mode. In addition to adapting to his new job he’s needed to shift the company’s marketing message, outreach and the very stance the brand has taken over the past years. […]

Podcast Prognostications At and Around RAIN’s Global Summit – with Brad Hill: Epi 14

July 31, 2020 E.B. Moss Comment is Closed

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This episode is made up of two discussions about podcasting: A casual conversation with RAIN News president, Brad Hill around fun moments from the industry and projections for its success… and a more formal discussion — actually a few segments grabbed from RAIN’s Global Podcast Leadership Summit. Insider Interviews host, E.B. Moss was the moderator […]

Lawrence M. Kimmel: Direct (Marketing) from the Heart – Epi 13

July 16, 2020July 16, 2020 E.B. Moss Comment is Closed

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How do you circulate a message that even the Pope shares — and ultimately get 2 billion impressions across hundreds of countries around the world? Ask Lawrence M. Kimmel. His Rung-UP team created the #WeRemember campaign for World Jewish Congress. What marketing advice would this former Chairman of the Direct Marketing Association give politicians to […]