b2b – Page 6 – Insider Interviews: With Media & Marketing Experts

New Schedule for Insider Interviews Podcast!

June 11, 2020June 11, 2020 E.B. Moss Comment is Closed

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Normally I come out with a new episode of “Insider Interviews” every Thursday, but did you know that I also have another podcast? It’s sort of my personal passion project and it’s called “It’s Quite a Living“, and it’s with “my friends in high places”. They’re really casual conversations about some high profile people who […]

CMO Minjae Ormes with the Scoop on Making a Visible Difference

June 4, 2020June 4, 2020 E.B. Moss Comment is Closed

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My work is creating content that drives change. Mostly for businesses. But I have always shared my perspective through content: journalism, blogs, podcasts — even just journaling. I had to balance the “best practices” of regularity in my podcast publishing schedule, with bigger things in mind. The crisis in America. I only had Tuesday available […]

The Scoop from Sree on Good Talks, Listening and Journalistic Integrity

May 28, 2020May 28, 2020 E.B. Moss Comment is Closed

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As we crave connection during these isolating times, Sree Sreenivasan has stepped up to bring people around the world together, sometimes several times a day. While almost 80 straight days in a row of recording his Global COVID-19 show drove his family to furlough him from his own home during livestreaming hours, this social and […]

Global Branding Meets Customer-Focused Creative – Dell Technologies’ Rachael Henke

May 6, 2020May 8, 2020 E.B. Moss Comment is Closed

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Rachael Henke’s short title is just “brand” at Dell Technologies. Her formal title is long, but it’s a big job, for a big company: Director of Global Brand Advertising Content and Customer Engagement Storytelling. That means, per Henke, “everything we do is to elevate the brand.” While most everyone has heard of “Dell,” her job […]

The Why and How of B2B Podcasts – a 15 Minute Download

April 29, 2020April 27, 2020 E.B. Moss Comment is Closed

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Those tracking the uptake of podcasting, such as Triton, Edison Research and Podtrac, have encouraged advertisers to embrace the medium, especially since it hit critical mass of 100 million+ monthly listeners! But what about brands who want their OWN podcast for B2B purposes? In 15 minutes I’ll walk you through the WHY and the HOW […]

The Scoop on TV Today from a Data/Research Exec’s POV

April 22, 2020April 21, 2020 E.B. Moss Comment is Closed

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As VP of data and research for NYI – the ad sales interconnect in the country’s biggest DMA, Betsy Rella likes finding the stories in the numbers – the takeaways she extrapolates from surveys and data sets that NYI can use to grow the advertising business. And, at a time when the world, literally, is […]