marketing – Page 10 – Insider Interviews with E.B. Moss

The Scoop on Being Heart at Work – VaynerMedia’s Claude Silver

May 14, 2020 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 37:33 — 34.4MB) | Embed

Phrases with the word “heart” in them are too many to count; it’s our most treasured reference as it aligns with love, soul, happiness…basically anything positive (unless tied to “attack”.) But tie it to “Silver” and you have a whole added meaning for positivity, because then you’re talking about Claude Silver, Chief Heart Officer of […]

Global Branding Meets Customer-Focused Creative – Dell Technologies’ Rachael Henke

May 6, 2020May 8, 2020 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 35:48 — 32.8MB) | Embed

Rachael Henke’s short title is just “brand” at Dell Technologies. Her formal title is long, but it’s a big job, for a big company: Director of Global Brand Advertising Content and Customer Engagement Storytelling. That means, per Henke, “everything we do is to elevate the brand.” While most everyone has heard of “Dell,” her job […]

The Why and How of B2B Podcasts – a 15 Minute Download

April 29, 2020April 27, 2020 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 14:23 — 13.2MB) | Embed

Those tracking the uptake of podcasting, such as Triton, Edison Research and Podtrac, have encouraged advertisers to embrace the medium, especially since it hit critical mass of 100 million+ monthly listeners! But what about brands who want their OWN podcast for B2B purposes? In 15 minutes I’ll walk you through the WHY and the HOW […]

The Scoop on TV Today from a Data/Research Exec’s POV

April 22, 2020April 21, 2020 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 34:11 — 23.5MB) | Embed

As VP of data and research for NYI – the ad sales interconnect in the country’s biggest DMA, Betsy Rella likes finding the stories in the numbers – the takeaways she extrapolates from surveys and data sets that NYI can use to grow the advertising business. And, at a time when the world, literally, is […]

The Scoop On Growing Brand and Work Relationships…Even From Home

April 8, 2020April 8, 2020 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 30:02 — 20.6MB) | Embed

Ironically, at a time when we cannot physically touch, adding a human touch is more essential than ever — especially at work, even while we WFH. I turned to Erica Keswin, a “workplace strategist,” bestselling author and advisor to major companies aiming to improve performance by improving relationships. There are plenty of tech stack suggestions […]

The Scoop from Shelly Palmer on WFH Tech and Keeping Connected

April 1, 2020April 1, 2020 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 42:12 — 38.6MB) | Embed

One of the smarter ideas I’ve had recently was to invite the even smarter Shelly Palmer to guest on this episode of the Insider Interviews podcast. I had an ulterior motive: I’d been challenged by my work-from-home (WFH) tech set up and he is the go-to guy for keeping us all on point. Palmer, of […]