data – Page 2 – Insider Interviews: With Media & Marketing Experts

Museum of Ice Cream’s CMO with the Scoop on Tasteful Marketing

April 13, 2023April 13, 2023 E.B. Moss Comment is Closed

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Since Insider Interviews is about giving you the “insider’s scoop” on media and marketing, who better to give us the scoop than the CMO of Museum of Ice Cream, Erin Levzow? In today’s world, we’re often so focused on work, responsibilities, and obligations that we forget to take time to have fun and experience joy. […]

Westwood One’s Pierre Bouvard on Making Good Audio Impressions

March 15, 2023 E.B. Moss Comment is Closed

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Pierre Bouvard has some words of wisdom for media buyers out there…if you’re not buying audio (yes, all audio), you’re leaving reach and engagement on the table. As Chief Insights Officer at Cumulus Media/Westwood One, Pierre has seen the proof and has busted the myths surrounding audio advertising—and particularly the misconceptions about AM/FM radio. “Radio […]

Joe Jackman Reinvents How Brands Embrace Change

September 23, 2021September 26, 2021 E.B. Moss Comment is Closed

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Not many people – or brands — love change as much as Joe Jackman. The CEO of Jackman Reinvents has been a valued advisor to major retailers like Staples and brands like Flow Water, to B2B companies and to private equity partners. In this episode hear how he uses insights about trends and human behavior […]

CMO Kim Wijkstrom: Start with the Brand Story not Silver Bullets

February 11, 2021February 10, 2021 E.B. Moss Comment is Closed

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Joakim (Kim) Wijkstrom, SVP / CMO of Vanda Pharmaceuticals, has learned to “Think Different” and have “Lending Done Human.” He has sent little, teeny Absolut bottle-shaped Christmas sweaters to readers of the New York Times, and leveraged Andy Warhol style pop op to promote schizophrenia drugs. A Swede who grew up in West Africa, Kim […]

RPA’s Joe Baratelli on Doing Good (Marketing) to Do Well

January 28, 2021January 27, 2021 E.B. Moss Comment is Closed

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Thanks to Los Angeles-based agency RPA, “We Are Farmers, buh bi dum dum dum dum dum” has become a bit of a jingle earworm. Great awareness and brand recognition for the insurance company. Joe Baratelli, EVP and Chief Creative Officer of the agency that’s been his home for almost 35 years, walked me through that […]

Standing Up for Better Healthcare Marketing – with CMO Arra Yerganian

January 7, 2021January 6, 2021 E.B. Moss Comment is Closed

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Arra Yerganian thinks healthcare has always been a little upside down, controlled by physicians instead of the the patients. Ya think? But I misspeak – at least while speaking with Yerganian: he actually banned the word “patients” when he was CMO at both Sutter Health and One Medical. He explained that the word comes from […]