The Why and How of B2B Podcasts – a 15 Minute Download

Those tracking the uptake of podcasting, such as Triton, Edison Research and Podtrac, have encouraged advertisers to embrace the medium, especially since it hit critical mass of 100 million+ monthly listeners! But what about brands who want their OWN podcast for B2B purposes? In 15 minutes I’ll walk you through the WHY and the HOW […]

E.B. Moss and Betsy Rella

The Scoop on TV Today from a Data/Research Exec’s POV

As VP of data and research for NYI – the ad sales interconnect in the country’s biggest DMA, Betsy Rella likes finding the stories in the numbers – the takeaways she extrapolates from surveys and data sets that NYI can use to grow the advertising business. And, at a time when the world, literally, is […]

The Scoop on Success in Radio and Podcasting – with Gary Krantz

With more media consumption projected during our current crisis — and radio and podcast hosts perceived as companions — I thought it was a fitting time to speak with someone who has spent an entire career in audio – from on-air in college to the C-Suite of major radio networks, to delivering multiplatform content aligned […]

Introducing Insider Interviews with E.B. Moss

I’m a radio brat. We hijacked the common military slang for those who moved around a lot. In our case it was my Dad getting hired and the next bigger radio market…and the next bigger radio market. So, being “raised in radio” explains a little about the origins of this podcast – interviewing those in […]