mossappeal – Page 3 – Insider Interviews with E.B. Moss

Ruth Stevens: No BS About B2B Marketing

August 26, 2021August 26, 2021 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 35:39 — 49.4MB) | Embed

Today’s episode could be a lesson plan about B2B Marketing because my guest, Ruth Stevens, has been teaching business to business marketing at NYU, Columbia, and B-schools around the world. And that’s in between being one of the foremost consultants in the space. So, Stevens calls BS on certain approaches to B2B we all better […]

KoAnn on Building Sustainable Brands – Epi 28

April 8, 2021April 7, 2021 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 20:06 — 27.6MB) | Embed

KoAnn Skrzyniarz has been making a strong case for building Sustainable Brands in global conversations with some of the world’s biggest advertisers. It’s all about the business value of environmental and social purpose. And the data is on her side. In time for Earth Month, or any time, in Epi 28 KoAnn (frequently known by […]

Robyn Streisand, CEO, The Mixx: DEI as Key Marketing Ingredient

March 25, 2021March 24, 2021 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 41:36 — 57.1MB) | Embed

When Robyn Streisand went from the client side to her own marketing agency, The Mixx, the opportunity to certify as a woman-owned or LBGT-owned business did not exist. 25 years later, she has helped both brands as well as other agency owners to leverage DEI — Diversity, Equity and Inclusion — in media and marketing. […]

RPA’s Joe Baratelli on Doing Good (Marketing) to Do Well

January 28, 2021January 27, 2021 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 26:10 — 35.9MB) | Embed

Thanks to Los Angeles-based agency RPA, “We Are Farmers, buh bi dum dum dum dum dum” has become a bit of a jingle earworm. Great awareness and brand recognition for the insurance company. Joe Baratelli, EVP and Chief Creative Officer of the agency that’s been his home for almost 35 years, walked me through that […]

JibJab’s CEO on Strong Brands and Floppy Jaws

December 17, 2020December 17, 2020 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 32:09 — 44.1MB) | Embed

For Episode 21 I spoke with someone who’s been an animated head more times than he can probably count: Paul Hanges is CEO of JibJab, which is famous for its personalized e-cards and satire animations that lets your head be the star! If you haven’t heard of JibJab you may have had YOUR head in […]

Frito-Lay SVP Marissa Solis on Pivoting Big Brands

September 10, 2020September 10, 2020 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 34:12 — 47.0MB) | Embed

Marissa Solis was about six months in to a big new role at one of the biggest snack companies in the world when one of the world’s biggest crisis hit. That’s not hyperbole. As the new head of all marketing initiatives, media, sports, and partnerships for the core brands of Frito-Lay North America, including Doritos, […]