mossappeal – Page 5 – Insider Interviews with E.B. Moss

The Scoop on Being Heart at Work – VaynerMedia’s Claude Silver

May 14, 2020 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 37:33 — 34.4MB) | Embed

Phrases with the word “heart” in them are too many to count; it’s our most treasured reference as it aligns with love, soul, happiness…basically anything positive (unless tied to “attack”.) But tie it to “Silver” and you have a whole added meaning for positivity, because then you’re talking about Claude Silver, Chief Heart Officer of […]

The Why and How of B2B Podcasts – a 15 Minute Download

April 29, 2020April 27, 2020 E.B. Moss Comment is Closed

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Those tracking the uptake of podcasting, such as Triton, Edison Research and Podtrac, have encouraged advertisers to embrace the medium, especially since it hit critical mass of 100 million+ monthly listeners! But what about brands who want their OWN podcast for B2B purposes? In 15 minutes I’ll walk you through the WHY and the HOW […]

The Scoop On Growing Brand and Work Relationships…Even From Home

April 8, 2020April 8, 2020 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 30:02 — 20.6MB) | Embed

Ironically, at a time when we cannot physically touch, adding a human touch is more essential than ever — especially at work, even while we WFH. I turned to Erica Keswin, a “workplace strategist,” bestselling author and advisor to major companies aiming to improve performance by improving relationships. There are plenty of tech stack suggestions […]

The Scoop on Success in Radio and Podcasting – with Gary Krantz

March 19, 2020March 19, 2020 E.B. Moss Comment is Closed

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With more media consumption projected during our current crisis — and radio and podcast hosts perceived as companions — I thought it was a fitting time to speak with someone who has spent an entire career in audio – from on-air in college to the C-Suite of major radio networks, to delivering multiplatform content aligned […]

Understanding TV Ad Targeting – “Precision + Performance” with A+E’s Heftman

March 5, 2020March 7, 2020 E.B. Moss Comment is Closed

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These days, every video provider is looking to land ad dollars with a one-two punch of broad but targeted reach for brand awareness, matched with proof of performance — or business outcomes — via addressability or attribution. A+E Networks calls the combo “Precision + Performance.” In this bonus episode of Insider Interviews I thought it […]

Introducing Insider Interviews with E.B. Moss

March 4, 2020March 5, 2020 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 3:19 — 3.0MB) | Embed

I’m a radio brat. We hijacked the common military slang for those who moved around a lot. In our case it was my Dad getting hired and the next bigger radio market…and the next bigger radio market. So, being “raised in radio” explains a little about the origins of this podcast – interviewing those in […]