purpose – Page 4 – Insider Interviews: With Media & Marketing Experts

Ringing out the Old with News from E.B. for 2022

December 30, 2021October 3, 2022 E.B. Moss Comment is Closed

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For the past 44 episodes of Insider Interviews I’ve put a lot of well-known media and marketing folks in the hot seat …And today’s guest is … E.B. Moss. Me. Because as we ring out the old and ring in the new I’ve got some news for you. This nice round number, episode 45, will […]

Cadillac CMO Melissa Grady Dias on Marketing a Maverick (with heart)

November 4, 2021November 4, 2021 E.B. Moss Comment is Closed

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A milestone! It’s Episode 40 of Insider Interviews! And for that, who better to interview than Cadillac’s Global Chief Marketing Officer, Melissa Grady Dias, who is, herself, marketing a milestone: the launch of what will be the first all electric line of luxury brand vehicles (EVs), starting with the Lyriq! This episode was recorded in […]

Pearl Servat’s Visible Marketing Wisdom

October 21, 2021October 21, 2021 E.B. Moss Comment is Closed

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When I met Pearl Servat three years ago, Visible was brand new in the world of wireless carriers, and Servat was generating content about it. Now she is fairly new in an elevated role as Head of Brand Marketing and Demand Gen for the disrupter division of Verizon Wireless, and gives good content herself in […]

Katie Kempner’s Primer on PR and Personality

October 7, 2021October 7, 2021 E.B. Moss Comment is Closed

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Katie Kempner may have appeared in the cult-classic films Scam and Class of Nuke ‘Em High, but she’s much better known for her corporate communications credentials. In Epi 38, she switches roles from interviewing others, or landing her clients interviews as a PR phenom, and sits instead in my guest seat. Kempner and I took […]

Joe Jackman Reinvents How Brands Embrace Change

September 23, 2021September 26, 2021 E.B. Moss Comment is Closed

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Not many people – or brands — love change as much as Joe Jackman. The CEO of Jackman Reinvents has been a valued advisor to major retailers like Staples and brands like Flow Water, to B2B companies and to private equity partners. In this episode hear how he uses insights about trends and human behavior […]

Having Sway – Danielle Wiley on Influencer Marketing

June 17, 2021June 17, 2021 E.B. Moss Comment is Closed

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In 2020, Danielle Wiley was included in the revered “Top 50” list by Talking Influence. And the agency she founded, Sway Group was selected by Chief Marketer as one of just three influencer agencies of the “2020 Chief Marketer 200”. So it’s a safe bet that she has something to say about #influencermarketing. And that’s […]