advertising – Page 7 – Insider Interviews: With Media & Marketing Experts

Cadillac CMO Melissa Grady Dias on Marketing a Maverick (with heart)

November 4, 2021November 4, 2021 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 43:10 — 59.7MB) | Embed

A milestone! It’s Episode 40 of Insider Interviews! And for that, who better to interview than Cadillac’s Global Chief Marketing Officer, Melissa Grady Dias, who is, herself, marketing a milestone: the launch of what will be the first all electric line of luxury brand vehicles (EVs), starting with the Lyriq! This episode was recorded in […]

Pearl Servat’s Visible Marketing Wisdom

October 21, 2021October 21, 2021 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 29:53 — 41.5MB) | Embed

When I met Pearl Servat three years ago, Visible was brand new in the world of wireless carriers, and Servat was generating content about it. Now she is fairly new in an elevated role as Head of Brand Marketing and Demand Gen for the disrupter division of Verizon Wireless, and gives good content herself in […]

Joe Jackman Reinvents How Brands Embrace Change

September 23, 2021September 26, 2021 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 41:56 — 58.1MB) | Embed

Not many people – or brands — love change as much as Joe Jackman. The CEO of Jackman Reinvents has been a valued advisor to major retailers like Staples and brands like Flow Water, to B2B companies and to private equity partners. In this episode hear how he uses insights about trends and human behavior […]

Ruth Stevens: No BS About B2B Marketing

August 26, 2021August 26, 2021 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 35:39 — 49.4MB) | Embed

Today’s episode could be a lesson plan about B2B Marketing because my guest, Ruth Stevens, has been teaching business to business marketing at NYU, Columbia, and B-schools around the world. And that’s in between being one of the foremost consultants in the space. So, Stevens calls BS on certain approaches to B2B we all better […]

A Panel with Podcasting Over-Achievers: Desai, Washington, Wilson, Lantigua-Wilson – Epi 33

July 13, 2021 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 32:48 — 45.1MB) | Embed

I had the good fortune of being asked by NATPE – the global trade association focused on the business of content, to help produce the first ever conference in the media/marketing industry dedicated to the topic of iterating IP from podcasting to TV and back again. What the heck does that mean? Well, it’s basically […]

Bonus Epi – On ContentCast and Lantigua-Williams Redux!

July 2, 2021 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 38:16 — 52.6MB) | Embed

It’s been a busy couple of months for me in podcasting… so I didn’t get to podcasting! Here’s what I mean: This is a BONUS episode…actually a republication of Epi 12 featuring my interview with Juleyka Lantigua-Williams from exactly one year ago. She is a force to be reckoned with, a holder of two masters […]