attribution – Page 2 – Insider Interviews with E.B. Moss

The Rise and Rise of Bryan and Ryan: Podcast Entrepreneurs

April 22, 2021April 22, 2021 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 42:00 — 57.7MB) | Embed

Bryan Barletta of Sounds Profitable is known for being a guy that explains complicated podcasting ad-tech in a helpful, generous way. Ryan Rose of JoneKiri is an up-and-comer in the industry who has already made a mark by helping talent communicate across multiple platforms. Both started in podcasting. Both quit their day-jobs in podcasting mid-pandemic […]

IAB’s David Cohen with the Pulse of Digital Media & Marketing

October 22, 2020October 21, 2020 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 38:03 — 52.7MB) | Embed

When David Cohen joined the IAB as President, the US was two weeks into stay-at-home mandates. While that may have curtailed in-person conferences the industry association is known for, it upped the focus on all things digital. Not long after, the ante was also upped for Cohen personally when he was named CEO following the […]

Understanding TV Ad Targeting – “Precision + Performance” with A+E’s Heftman

March 5, 2020March 7, 2020 E.B. Moss Comment is Closed

Podcast: Play in new window | Download (Duration: 28:02 — 25.7MB) | Embed

These days, every video provider is looking to land ad dollars with a one-two punch of broad but targeted reach for brand awareness, matched with proof of performance — or business outcomes — via addressability or attribution. A+E Networks calls the combo “Precision + Performance.” In this bonus episode of Insider Interviews I thought it […]