radio – Page 2 – Insider Interviews with E.B. Moss

Westwood One’s Pierre Bouvard on Making Good Audio Impressions

March 15, 2023 E.B. Moss Comment is Closed

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Pierre Bouvard has some words of wisdom for media buyers out there…if you’re not buying audio (yes, all audio), you’re leaving reach and engagement on the table. As Chief Insights Officer at Cumulus Media/Westwood One, Pierre has seen the proof and has busted the myths surrounding audio advertising—and particularly the misconceptions about AM/FM radio. “Radio […]

Danone’s Linda Bethea, The Conscious Consumer Marketer

March 1, 2023March 1, 2023 E.B. Moss Comment is Closed

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Did you know there’s a lot more to Danone than Dannon? Do you know the definition of a B Corp? Oat or Soy… or a new low-sugar non-dairy milk? Linda Bethea, Head of Marketing for Danone North America—a top 15 Food and Beverage company in the US—gives us the insider’s scoop on all of the above and how she markets all TWENTY […]

Jarl Mohn on Art and the Art of Media Management

February 1, 2023February 1, 2023 E.B. Moss Comment is Closed

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Just skim the career path of my first guest for Season 2 of Insider Interviews and you’ll understand why it was worth the wait of my past year on hiatus: It’s Jarl Mohn, former President and CEO of NPR…and E! Entertainment Television, the network he also created! Jarl’s career includes being hand-picked by former radio […]

How Elevator Advertising Survived 2021’s Ups and Downs

December 16, 2021December 15, 2021 E.B. Moss Comment is Closed

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Marc Kidd, CEO of Captivate, lost sleep thinking about the lost foot traffic in office buildings when the pandemic hit. After all, his company specializes in programming the video screens in elevators. But, this son of famed NCAA football coach, Roy Kidd (as in Roy Kidd Stadium), is not one to panic at fourth down. […]

RAB’s Erica Farber: A Sound Strategy for Radio

February 25, 2021 E.B. Moss Comment is Closed

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In interviewing the Radio Ad Bureau’s CEO, Erica Farber, my worlds collided: it’s a podcast, but about radio, the medium I grew up in and started my career in. Certainly radio IS about community, but it was still surprising to discover zero degrees of separation with Erica and two important people from my past: my […]

Tom Webster with the Insider Scoop on Audio Research

August 27, 2020August 27, 2020 E.B. Moss Comment is Closed

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Tom Webster, SVP of Edison Research, describes his job as “telling the stories of numbers.” He definitely make numbers come alive, and he’s a great storyteller overall. So you’re generally okay with Tom as your guest if you didn’t discuss podcast topics in advance. My industry acquaintance may be self-effacing, but he has a steel […]